Free Essays on Canadian Advertising

and the French translation subtitled on the sign. In Montrà ©al, it’s generally the opposite; signs are in French with the English translation. This is generally harder for marketers in Canada because they not only have to advertise in English, but also in French. And also they have to research and are able to come up with an advertisement that will target the French as well. In the US, marketers generally only market to English speaking Americans. Canadians also are very preservative p... Free Essays on Canadian Advertising Free Essays on Canadian Advertising Canadian Advertising Differences Canada is a very preservative country. They are very serious with a lot of the things they do. Also Canada has a very strong economy. Currently Canada’s GDP per Capita is around 30,000 Canadian Dollars which falls in second right under the United States. About 40% of the Canadian population is of British descent, while 27% are of French origin. Another 20% are of other European background, about 10% are of E or SE Asian origin, and some 3% are of aboriginal or Mà ©tis (mixed aboriginal and European) background. In the late 1990s, Canada had the highest immigration rate of any country in the world, with more than half the total coming from Asia. Over 75% of the total population lives in cities. Canada has complete religious liberty, though its growing multiculturalism has at times caused tensions among ethnic and religious groups. About 45% of the people are Roman Catholics, while some 40% are Protestant. English and French are the official languages, and federal document s are published in both languages. In 1991, about 61% of Canadians cited English as their mother tongue, while 24% cited French. No when it comes to advertising Canada has it a lot harder than the US. Although Canada’s majority language is English, there is a high French speaking population, especially in Quebec. The majority of the population in Quebec is French. Business and other signs and billboards usually have the English words and the French translation subtitled on the sign. In Montrà ©al, it’s generally the opposite; signs are in French with the English translation. This is generally harder for marketers in Canada because they not only have to advertise in English, but also in French. And also they have to research and are able to come up with an advertisement that will target the French as well. In the US, marketers generally only market to English speaking Americans. Canadians also are very preservative p...

Tips for Working on a College Group Project

Tips for Working on a College Group Project Group projects in college can be great experiences or nightmares. From other people not carrying their weight to waiting to the last minute, group projects can quickly turn into an unnecessarily large and ugly problem. By following the basic tips below, however, you can work to ensure that your group project leads to a great grade instead of a massive headache. Set Roles and Goals Early It may seem silly and basic, but setting roles and goals early will help out immensely as the project progresses. Specify who is doing what (research? writing? presenting?), with as much detail as possible and with dates and deadlines when appropriate. After all, knowing that one of your group members is going to complete part of the papers research wont do any good if he completes it after the project due date. Allow a Time Cushion at the End of Your Schedule Lets say the project is due on the 10th of the month. Aim to have everything done by the 5th or the 7th, just to be safe. After all, life happens: people get sick, files get lost, group members flake. Allowing for a little cushion will help prevent major stress (and a possible catastrophe) on the actual due date. Arrange for Periodic Check-ins and Updates You may be working your you-know-what off to finish your part of the project, but not everyone may be as diligent. Arrange to meet as a group every other week to update each other, discuss how the project is going, or even just work on things together. This way, everyone will know the group, as a whole, is on track before it becomes too late to fix the problem. Allow Time for Someone to Check the Final Project With so many people working on a project, things can often seem disconnected or confusing. Check in with a campus writing center, another group, your professor, or anyone else who may be helpful to review your final project before you turn it in. An extra set of eyes can be invaluable for a big project that will have an impact on so many peoples grades. Talk to Your Professor if Someone isnt Pitching In One negative aspect of doing group projects is the possibility that one member (or more!) is not pitching in to help the rest of the group. Although you may feel awkward about doing so, know that its OK to check in with your professor about whats happening (or not happening). You can do this midway through the project or at the end. Most professors will want to know and, if you check in midway through the project, they might be able to give you some advice about how to move forward.