Portrayal of Masculinity in Art Essay -- Essays Papers

Portrayal of Masculinity in Art According to several versions of the Webster dictionaries, the word â€Å"masculinity† refers to the characteristics of being masculine, manly, male stereotypes, having or occurring in a stressed final syllable , having the final chord occurring on a strong beat , of or forming the formal, active, or generative principle of the cosmos. The word â€Å"masculinity† overall reflects the stereotype of men being a strong force, in music chords or in general. Looking into Brett Eberhardt’s drawing, â€Å"Introduction†, the thought of sexuality barely crossed my mind. After talking to Mr. Eberhardt about his choice to draw a self-portrait, he stated that he wanted to depict a human, male or female. It just so happens that he draws himself best. Eberhardt’s drawing is nostalgic in the depiction of curiosity. The suggestion of curiosity plays with many topics that range from childish curiosity to sexual curiosity. So I wondered how his piece might be considered a masculine drawing and how masculinity has been portrayed...

Company Case Prius: Leading a Wave of Hybrids Essay

1. What micro-environmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors? In order for the reader to have an understanding of this question is important to begin by defining Micro-environment. This term is a factor of the Marketing Environment and it consists of the issues that, in one way or another, affect the company’s ability to serve its clientele in a close and direct way. This includes factors such as customers, suppliers, competitors, shareholders, employees and media (among others). Having this in mind, it could be safe to state that the micro-environmental factors affecting the first and second generation of the Toyota Prius are the customers and the competitors. Consumers, getting affected by the gas prices, were looking for an answer to their prayers. Toyota gave them the answer, a vehicle that would allow people to save on gas as well as provide good and efficient service. Once the first generation Prius was released, although not too pretty or fancy, it served to its purposed and customers were buying it. The other factor, competitors, is pretty obvious. Everybody wants a piece of the pie. Auto makers such as Honda started developing and/or implementing the hybrid system on some of their vehicles. Toyota’s answer was to keep developing what already has been a success, the Prius. A second generation was developed and released. This time the new generation was even more fuel efficient. It also included more technical advances, more room and several other factors that would make all types of clientele to be interested. 2. Outline the major macro-environmental factors – demographic, economic, natural, political and cultural – that have affected the Prius sales. How well Toyota dealt with each of these factors? Macro-environmental factors deal the larger societal forces that affect the microenvironment. Some of the factors are demographic, economic, natural, technological, political and cultural forces. With that said, I believe the macro-environmental factor that affected the Prius sales (in a positive way) is the Natural forces. Now, it would not be fair if I do not mention the technology force as well as the economic one. So there is a vehicle that saves on gas, which means that also helps with the pollution. Technological advances are probably the base of the Prius and this gets even better with the second generation. The first generation was fairly basics while the second generation was release with more gadgets and extras. The prices of the gas keep raising non-stop. That fact definitely affected the sales of the Prius, especially in a society dominated by Sport Utility Vehicles (SUVs) Macro-environmental factors Demographics Demographics are the study of human societies in terms of size, location, gender or race among other statistics. Based on these factors organizations develop marketing plans to target possible customers. Economics Basically, economics is the study of how society chooses to use its resources. I believe this factors contributes to the government and other entities to offer incentives towards buying vehicles such as the Prius. Natural This macro-environmental factor involves the use of natural resources to increase the interest of the customers. To be â€Å"green† is what is selling these days. Societies have a great interest and feel very positive about saving the planet. Toyota’s marketing team has utilized such factor in a very positive way to cause sensation about the vehicle. Technological Well, after all, what would society be these days without all the technological advances? New technologies are hitting society constantly. Technology offers the opportunity for enhancement of current products as well as new ones. Toyota, using technology, made customers aware of upcoming vehicle. Utilizing tools such as the Internet it distributes brochures and all types of information about the Prius previous to its release. Political What would a society be without the government and its laws? This force is, with no doubt, connected to the economic one. Toyota, along and other auto makers were able to obtain tax and other incentives for people who would buy the hybrid vehicles. If other forces didn’t cause any interest, this one definitely would. So, now you can save on gas and can also save on taxes. Also, in some cases, you were allowed to drive on the HOV lines even if only one person was driving. Isn’t the government a good thing? Cultural This force along with demographics would set a base for what customers are interested in. Toyota’s strategy hit society in what could probably be the best time. Gas prices are high and people drive vehicles that are not economical. Society is in the need of change and Toyota was offering a solution. 3. Evaluate Toyota’s marketing strategy so far. What has Toyota done well? How might it improve its strategy? In my opinion, and based on the case, Toyota brought a new product with a fairly strong marketing strategy. The only problem that I find is that the vehicle’s target range is limited. The first generation of Prius was very simple and basic. It did not offer all those benefits and gadgets that come standard in many vehicles these days. On the other hand, the second generation brought a lot of changes, specifically technological advances. It also included a bit more of luxury and better style. This time Toyota, in my opinion, was carrying a more power marketing strategy pointed to more types of consumers. I think that Toyota is heading into the right direction in regards of its marketing strategies. Also, the Prius seems to be improving greatly in technological advances. Not only it running more miles per gallon but it also full of gadgets that make people interested about it. It is no myth that Toyota has leaded the automotive market with several of their vehicles. The whole Prius team including its marketing group is doing a great job when it comes to developing and advertising. 4. GM’s marketing director for new ventures, Ken Stewart, says â€Å"if you want to get a lot of hybrids on the road, you put them in vehicles that people are buying now. † This seems to summarize the U. S. auto makers’ approach to hybrids. Would you agree with Mr. Stewart? Why or why not? I believe I would agree with Mr. Stewart. It is a fact that people are buying cars because they like them or need them, and not necessarily because of gas efficiency. Now, if you add the gas efficiency factor it may motivate the consumers. In my opinion, the Prius is one of the ugliest cars that I have ever seen. Would I buy it based on the fact that will save me on gas? I wouldn’t buy it, not only it’s ugly, but also it does not serve to my purposes and tastes. Now, if we were talking about an SUV such as the GM Tahoe, I would probably be interested. Not only serves as an SUV, it also looks good and helps me save gas and to contribute with the environment. The Prius, although very economic on gas, may not be the best car for a family of six. Therefore, having other options that are based on the same concept could be very beneficial for Toyota, or any automaker out there.

The Road By Cormac Mccarthy - 1584 Words

Sheri Fink once said â€Å"The moral values, ethical codes and laws that guide our choices in normal times are, if anything, even more important to help us navigate the confusing and disorienting time of a disaster.† Living in a post apocalyptic time can be unbearable if one is stripped of the most basic necessities. Such an event can greatly affect the behaviour of a person, as well as the ability to distinguish right from wrong. But like the boy and his father in the novel The Road by Cormac McCarthy they stuck to their morals to overcome the hardships they face. The novels recurring themes such as companionship, survival, and good versus evil, prove that a persons moral standards could change in a time of need. Companionship plays an important role in the storyline of this novel. The bond between the father and son gives them the love they need in order to keep them in touch with humanity. The father and the boy have a co-dependant relationship. The boy is dependent on his father for survival, while the father lives to ensure the survival of the boy. When the boy asks â€Å"What would you do if I died?† The father responds with, â€Å"If you died I would want to die too† (McCarthy, 11). It is clear that his love for the child is what motivates him to do everything he can to ensure the boys survival. This motivates him to teach the boy strong morals and skills to help him live as a â€Å"good guy.† After finding and humiliating the thief that stole all their belongings, the father and sonShow MoreRelatedThe Road By Cormac Mccarthy1531 Words   |  7 Pagesof punishment that anyone could be faced with. Cormac McCarthy shows the reaction isolation had on the characters in The Road. The Road, by Cormac McCarthy, follows an unnamed father and son as they travel towards the coast in search of safety after the world has been destroyed by a catastrophe. A s they travel the road, the father has to protect his son from the threat of strangers, starvation, exposure and harsh weather. In The Road, Cormac McCarthy shows how humans react to isolation by when theRead MoreThe Road By Cormac Mccarthy1009 Words   |  5 PagesL’Heureux II, John Lang and Lit Year 2 2/10/2017 Written Task 2 Title of the text for analysis: The Road by Cormac McCarthy,2006 Part of the course to which the task refers: Part 4- Literature, a critical study Prescribed question: How does the text conform to, or deviate from, the conventions of a particular genre, and for what purpose? My critical response will: ââ€"  Show how the text conforms to the post-apocalyptic genre. ââ€"  Show how resources, including basics such as food and water, are a scarcityRead MoreThe Road by Cormac McCarthy1708 Words   |  7 PagesThe Road by Cormac McCarthy is set in an apocalyptic world filled with hopelessness, mental fatigue, and few instances of happiness. Throughout the story, the man and the boy are looking for hope in anything and everything. Unfortunately every turn they take they continue to fall further into despair until they find a Coca-Cola. This soda has a unique meaning to the boy and the man. The Coca-Cola in Cormac McCarthy’s The Road symbolizes the world’s regression and gives hope to the man and boy byRead MoreThe Road By Cormac Mccarthy2405 Words   |  10 PagesNovember 26, 2016 The Road by Cormac McCarthy and its View of Parental Love and Hope in a Post-Apocalyptic World The boy s father tells him My job is to take care of you. I was appointed to do that by God. I will kill anyone who touches you. Do you understand? (McCarthy The Road) this sends such a powerful message about instinct, hope, and paternal love. These words so passionately from the lips of the father perfectly describes Cormac McCarthy s story of The Road and the power a father sRead MoreThe Road By Cormac Mccarthy968 Words   |  4 Pagescompassion in the toughest of situations, and leads us toward paths of peace. In this essay, examples will be drawn from Zak Ibrahim s keynote presentation, The Road by Cormac McCarthy, Beautiful Boy; a film directed by Shawn Ku, and Harrison Bergeron by Kurt Vonnegut. The loss of a loved one can help us find compassion. In The Road by Cormac McCarthy, the boy is the most compassionate person in the whole novel. At the end of the novel, when the boy s father dies, the boy is not thinking about hisselfRead MoreThe Road By Cormac Mccarthy1310 Words   |  6 Pages â€Å" The Road† written by Cormac McCarthy is a novel which uses a large variety of different language features to shape the reader s reaction and leading the readers into thinking the idea that our current world really is fallible.â€Å"The road† is about a strong loving relationship between the father and son. Which is shown on every page of the novel. They are fighting for survival in this apocalyptic world of humanity which is heading to an end. For anyone realising that our world is fallible is quiteRead MoreThe Road by Cormac McCarthy1281 Words   |  5 PagesTitle of the Work: The Road Author: Cormac McCarthy Date of Publication: September 26, 2006 (September 26, 2006) Genre: Novel Historical information about the Setting: The novel takes place in the Southeastern part of United States. The characters take a journey, passing Texas, the post-apocalyptic landscape. During this time the novel is taken place, the country was experiencing depression and poverty. When McCarthy was writing this book, he was thinking about the future environment ofRead MoreThe Road By Cormac Mccarthy2062 Words   |  9 PagesReid Norberg Period 3 3/18/16 2016 AP Lodestar 1. Title: The Road Author: Cormac McCarthy Date of Publication: 2006 Genre: Post- apocalyptic fiction 2. The Road is a novel written by American author Cormac McCarthy. Although born in the North East, McCarthy was driven to the South West later in his life where he has since based most of his novels, including The Road. The Road tells a story of a man and his son in post apocalyptic America where the weather is winter-like and the ground isRead MoreThe Road By Cormac Mccarthy1205 Words   |  5 PagesThe Road by Cormac McCarthy a recurring theme in the story is gaining or losing hope. Throughout this story there are numerous instances and events that occur in which all seems lost at a dead end, but in those moment hope carries through and thrives. In this dystopian post apocalyptic world the man and boy are fighting to stay alive while keeping their humanity as well as searching for what humanity is left in this kill or be killed cannibalistic planet. As their time journeying down the road increasesRead MoreThe Road By Cormac Mccarthy2128 Words   |  9 PagesEverything is suddenl y amplified and survival automatically becoming a key component to most. So what else can actually matters? Relationships are lost, but some may grow stronger. Ethics are tested, and beliefs suddenly change. In the novel, The Road by Cormac McCarthy, begins with America - or assuming the whole world- had gone through a unpredictable apocalypse. Combining what is left of the society and the world falling dangerously apart, it has caused them to go through many dangers to survive. Through

Teaching Classes Are Not Made Up Of A Homogeneous Group Of...

1 Dixon, Felicia A.; Yssel, Ninia; McConnell, John M.; Hardin, Travis. (2014). Differentiated instruction, professional development, and teacher efficacy. Journal for the Education of the Gifted. 37 (2), p. 111-127. Classrooms are not made up of a homogeneous group of students. All students bring varying backgrounds, skills, and learning styles into the classroom. In order to sufficiently meet the needs of all students, teachers must adjust their instruction accordingly. In this article, the author discusses the relationship between differentiated instruction and teacher efficacy and the effectiveness of professional development. The author discusses the need for teachers to modify the content that is presented to students. Not all students have the same skill set when entering a classroom, and teachers must remediate and supply enrichment to provide all students with a challenging curriculum. In addition, teachers must consider student learning styles when planning their methods for delivering information. Finally, the manner in which students must submit their work should be modified to meet individual student needs. The process of differentiating instruction is one that takes time, guidance, and practice. The author first studies the relationship between teacher efficacy and time spent utilizing differentiated instruction. The study found that differentiation had a positive effect on teacher efficacy. Teachers who utilize differentiation are usingShow MoreRelatedThe Beauty Of Art And Human Expression1328 Words   |  6 Pagesexpression is in the eye of the beholder. As we grow up we begin to understand that art is more than a bunch of cluttered finger-painted fingerprint Thanksgiving turkeys hanging on the fridge or macaroni picture frames. We begin to understand that art in our native cultures has many functions. Art serves as an expressive outlet for individuals to use as means to convey symbolism often times religious, as means of identit y and solidarity for groups, as educational tools, and as a means of connectingRead MoreAttending A Magnet School Program Essay2106 Words   |  9 Pagesor state, but affected me closer to home—at my high school. In middle school, education more frequently came from collaborative coursework rather than ‘traditional’ lesson plans. The transition to high school was difficult because it seemed that students focused on social status and school administration focused on standardized testing scores. When looking at my education compared to course readings, I have found that despite my two schools being in the same school district and city, they each proposedRead MoreTheoretical Frameworks Of Learning, Discipleship And Constructivism3882 Words   |  16 Pagesresearch and practice from a critical perspective This essay will discuss two theoretical frameworks of learning, Behaviourism and Constructivism. Then examine the orginin, need and importance for ability grouping specifically to aid the gifted student. It will then analyse evidence of a child from block School Experience (BSE) 1 and relate theory to practice. Learning can sometimes appear to be a very simple thing, understanding how we learn is not as straightforward as it may seem. Numerous definitionsRead MoreUsing L1 to Teach L25317 Words   |  22 Pages Table of contents Abstract __________________________________________________3 Introduction ______________________________________________ 4 Chapter 1. Theoretical Background ____________________________6 1.1 The communicative language teaching approach _______________6 1.2 Should we use L1 in the communicative language classroom?_____7 1.3 The existing mixed views of using L1 in CLT _________________9 1.31 When to use L1 in the foreign language classroom ____________11 1.32 WhenRead MoreGrouping Literature Review3900 Words   |  16 Pagesdifferentiate reading instruction and provide a balanced literacy program. In an effort to meet the needs of all students, teachers use a variety of grouping methods while teaching reading. In recent history, the type of grouping method that is the most effective has been under considerable debate. This mini-literature review will examine how and why elementary teachers group their students during reading instruction. Three major themes arose from the sampling of literature used in this review. TheRead MoreTeaching Gifted and Talented Students3950 Words   |  16 PagesModifying Regular Classroom Curriculum for Gifted and Talented Students Many educators have become well-versed in modifying the regular classroom curriculum to meet the needs of students with disabilities. Educators are not as experienced, however, in meeting the instructional needs of high-ability students. In a growing number of states, revisions in regulations pertaining to gifted and talented students are requiring that high-ability students, previously served in part-time pull-out programs, mustRead MoreEvaluation Of A Cooperative Learning Device Essay1638 Words   |  7 PagesFor students to receive a more effective and meaningful academic experience, a diverse pedagogical methodology for enhanced and relevant learning is required. Various strategies are available to engage adolescent students toward a more fruitful learning experience. The jigsaw method, a cooperative learning device, is a project-based exercise whereby students assume specific roles for content mastery and conduct tasks with an interdependence on one another for deeper learnin g on multiple aspectsRead MoreEssay on Ability Grouping2040 Words   |  9 Pagesfor each class to be made up of students who are homogeneous in standardized intelligence or achievement test scores† (Snowman, Biehler). In this type of grouping, the schools separate their students into different classes or courses. â€Å"Between-class ability grouping is where students spend most of the day in ability groups and use the same or similar curriculum substantially adjusted to their ability levels† (Ability Grouping 3). â€Å"For example, in elementary schools, students from the same grade levelsRead MoreAbility Grouping2085 Words   |  9 Pagesfor each class to be made up of students who are homogeneous in standardized intelligence or achievement test scores (Snowman, Biehler). In this type of grouping, the schools separate their students into different classes or courses. Between-class ability grouping is where students spend most of the day in ability groups and use the same or similar curriculum substantially adjusted to their ability levels (Ability Grouping 3). For example, in elementary schools, students from the same grade levelsRead MoreI Am A White Male1995 Words   |  8 Pagesbelieve my love or passion for teaching came from. While being at the youth group I learned being involved in our community and helping out others truly lead to success in life. I believe that children are our future and deserve a voice and I strongly believe that it is the teachers who give the students the power to strengthen that voice with knowledge and education. I played sports growing up with two younger brothers, this gave me a competitive spirit that made me believe in myself in order to

Fate vs. Free Will Julius Caesar Essay - 844 Words

In the play Julius Caesar by William Shakespeare there are two forces at work fate and freewill and throughout the play they are both fighting for control over man. Fate was shown in the many prophecies and omens that the characters viewed throughout the entire play. Free will as defined in the play is the ability to overcome fate. Although in the end all three of the characters succumbed to their fate, Shakespeare shows again that there is a delicate balance between fate and human free will. Of the three main characters in the play Julius Caesar, Cassius and Brutus, Caesars fate was the most obvious to him and to the readers. Caesar though in many cases used free will to ignore fate or destiny. For example in the begging of the†¦show more content†¦Because of this Brutus never resigned himself to live in the world during its current state. Because of Cassius effort to better himself Caesar was led to comment, Such men as heÂ… are very dangerous (I.ii.209-210). Cassiuss role in the play was using his free will to overcome the fate that would come true, the fate that Caesar would become Emperor of Rome. Being driven by the desire to overcome this fate, he was able to achieve all obstacles that came his way and even achieved killing Caesar. Near the end of the play though Cassiuss belief had not changed he mentions that the gods are not looking favorably on the mission. Cassius died on his own sword because he believed that his fate, as illustrated by th e eagles, was too over whelming to defeat. Brutus had a belief that was the exact opposite of Cassiuss; Brutus was a stoic, which meant that he believed that bad things dont happen to good people because the gods wont allow it. Brutus just went along with life never taking rash like Cassius did. Brutus accepted everything as it came because he thought it was the will of the gods. Because of Brutuss beliefs Cassius has to go through much effort to persuade Brutus to join the conspirators. Cassius was then forced to write fake letters so that Brutus could see aShow MoreRelatedJulius Caesar : Fate Vs. Free1298 Words   |  6 Pagesicons. Others might say Bill Gates vs. Steve Jobs because they were different as apples and oranges, yet they had much in common because they both created and dreamed of the idea of a personal computer. But is it possible that fate vs. free will spark an idea in peoples’ brains? Maybe. This essay will be focusing on that relationship and balance in one famous piece of work. In William Shak espeare’s tragedy, Julius Caesar, Julius Caesar proved that fate and free will maintain a tug-of-war situationRead MoreFate vs. Free Will in Julius Caesar933 Words   |  4 PagesShakespeares play, Julius Caesar, two interesting forces, fate and free will, are shown competing for prominence over the other. Fate was exemplified in the many prophecies and omens the characters viewed throughout the play. Free will was the characters abilities to overcome and defeat their fate. Many characters have struggles with the power of their free will overcoming their fate, namely Caesar, Cassius, and Brutus. Although in the end all three of those characters succumb to their fate, ShakespeareRead MoreFate vs Free Will in Julius Caesar by William Shakespeare693 Words   |  3 Pagesleads to their fate being a horrific downfall. Julius Caesar by William Shakespeare exposes the conflicting ideas that exist between fate and free will by showing the relationship between Caesar, Brutus, and th eir wives, and how the decisions Cassius makes effect his fate. Conflicting ideas existed between the spouses and as well as the decisions Cassius make and how they affect him. Fate gives Brutus a chance to change his decision that he made of his own free will about killing Caesar by having PortiaRead MoreEssay about Fate vs. Free Will in Julius Caesar922 Words   |  4 PagesShakespeare’s play, Julius Caesar, two interesting forces, fate and free will, are shown competing for prominence over the other. Fate was exemplified in the many prophecies and omens the characters viewed throughout the play. Free will was the characters abilities to overcome and defeat their fate. Many characters have struggles with the power of their free will overcoming their fate, namely Caesar, Cassius, and Brutus. Although in the end all three of those characters succumb to their fate, ShakespeareRead MoreThemes Of William Shakespeare s Julius Caesar 2063 Words   |  9 Pages Theme, Mood and Conflict in Julius Caesar Savannah Baine â€Å"Come I to speak at Caesar’s funeral. He was my friend, faithful and just to me. But Brutus says that he was too ambitious, and Brutus is an honorable man .† Mark Antony (Act 3,Scene 2,Line 85). â€Å"Julius Caesar† by William Shakespeare, is a classic play depicting the death of Caesar and the chaos that ensues afterwards. One theme in this play is fate vs. free will, the mood is serious and calm, while the conflictsRead MoreCauses Of The Bloodless Revolution1053 Words   |  5 Pagesparties, influenced by religion, caused a divide in the state and tension levels rose. The problem started with King Charles II trying to overstep Parliament to spread his own agenda, and when rumors of a plan to assassinate the king, such as Julius Caesars fate, anti-Catholic violence spread in the streets (Jabzy). When his Catholic brother, James II, took command of the throne, he inherited all the religious and political issues Charles was dealing with, setting him up with a bad hand to manage. ProblemRead MoreA Raisin in the Sun vs. Julius Caesar2295 Words   |  10 PagesKyla Beecher Ms. Hilliard English 2 Honors 4 January 2013 Traditional vs. Modern Drama In William Shakespeare’s Julius Caesar and Lorraine Hansberry’s A Raisin in the Sun themes, symbols, and characters can be compared. Both A Raisin in the Sun and Julius Caesar were written for the stage; therefore their characters become more obvious and more thoroughly portrayed than in a book, for example. Even though, these works were written by far different authors and in different centuries their similaritiesRead Moresummary of lion and jewel3215 Words   |  13 PagesTHEMES Power and authority Women in society Masculinity Colonialism Culture vs. progress Change Old versus young    Julius Caesar SUMMARY This play is one that contains political intrigue and drama. It opens with a group of commoners celebrating Julius Caesars triumphant return to Rome. This is met with scorn by some Tribunes, who tell them to leave the area. This is the premise to scenes that reveal an ambitious Caesar who is beloved by Roman citizens, but is the envy of many of his friends. ItRead More William Faulkners Use of Shakespeare Essay5388 Words   |  22 PagesReivers. A number of dominant themes and emphases are common to both writers, including the imaginative use of historical materials, the incorporation of both tragic and comic views of life, and the paradoxical tension between fate (in Faulkner’s case, determinism) and free will. Moreover, both writers exhibit a fascination for experimental form and language, flouting conventional rules to create new narrative structures and delighting in neologisms, puns, and other forms of word play. Finally,Read MoreAmerican Literature11652 Words   |  47 Pagesutopia Genre/Style: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · sermons, diaries personal narratives captivity narratives jeremiads written in plain style Effect: ï‚ · ï‚ · instructive reinforces authority of the Bible and church Historical Context: ï‚ · ï‚ · a person s fate is determined by God all people are corrupt and must be saved by Christ Rationalism / Age of Enlightenment period of American Literature - 1750-1800 Content: ï‚ · ï‚ · ï‚ · ï‚ · national mission and American character democratic utopia use of reason history

The Steps in the Business Buying-Decision Process Free Essays

First process is problem recognition in which someone in the company recognizes a problem or need that can be met by acquiring a good or service. It can result from internal (a machine break down and need new parts) and external stimuli (buyer receive a call from a salesperson who offers a better machine or a lower price). Next stage is general need description in which a buyer describes the general characteristics and quantity of a needed item. We will write a custom essay sample on The Steps in the Business Buying-Decision Process or any similar topic only for you Order Now An example, for complex items, the buyer needs to work with others-engineers, users, consultants to define the item. Third step is product specification. The buying organization decides on and specifies the best technical product characteristics for a needed item by using product value analysis. Supplier search is another step in which the buyer tries to find the best vendors. They can compile a small list of qualified suppliers by reviewing trade directories, doing computer searches, or phoning other companies for recommendations. Another stage is proposal solicitation. In this stage the buyer invites qualified suppliers to submit proposals. Business marketers must be skilled in researching, writing, and presenting proposals in response to buyer proposal solicitation. Next step is supplier selection in which the buyer reviews proposals and selects a supplier or suppliers. The buying center often will draw up a list of the desired supplier attributes (product and service quality, reputation) and their relative importance. Order-routine specification is the next step of business buying-decision process. the buyer writes the final order with the chosen supplier(s), listing the technical specifications, quantity needed, expected time of delivery, return policies, and warranties. Final stage is performance review in which the buyer assesses the performance of the supplier and decides to continue, modify, or drop the arrangement. The seller’s job is to monitor the same factors used by the buyer to make sure that the seller is giving the expected satisfaction. How to cite The Steps in the Business Buying-Decision Process, Essay examples

Market Entry Methods free essay sample

After assessing the environment in your selected country, how do you decide which are the best countries to enter? Paliwood (1993) suggests that before you enter an overseas market there are six factors that need to be considered: Speed – How quickly do you wish to enter your selected market? Costs- What is the cost of entering that market? Flexibility – How easy is it to enter/leave your chosen market? Risk Factor – What is the political risk of entering the market? What are the competitive risk? How competitive is the market? Payback period – When do you wish to obtain a return from entering the market? Are there pressures to break even and return a profit within a certain period? Long- term objectives- What does the organization wish to achieve in the long term by operating in the foreign market? Will they establish a presence in that market and then move onto others? Trading overseas There are a number ways an organization can start to sell their products in international markets. We will write a custom essay sample on Market Entry Methods or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1. Direct export. The organization produces their product in their home market and then sells them to customers overseas. 2. Indirect export The organizations sells their product to a third party who then sells it on within the foreign market. 3. Licensing Another less risky market entry method is licensing. Here the Licensor will grant an organization in the foreign market a license to produce the product, use the brand name etc in return that they will receive a royalty payment. 4. Franchising Franchising is another form of licensing. Here the organization puts together a package of the ‘successful’ ingredients that made them a success in their home market and then franchise this package to oversea investors. The Franchise holder may help out by providing training and marketing the services or product. McDonalds is a popular example of a Franchising option for expanding in international markets. 5. Contracting Another of form on market entry in an overseas market which involves the exchange of ideas is contracting. The manufacturer of the product will contract out the production of the product to another organisation to produce the product on their behalf. Clearly contracting out saves the organisation exporting to the foreign market. 6. Manufacturing abroad The ultimate decision to sell abroad is the decision to establish a manufacturing plant in the host country. The government of the host country may give the organisation some form of tax advantage because they wish to attract inward investment to help create employment for their economy. . Joint Venture To share the risk of market entry into a foreign market, two organisations may come together to form a company to operate in the host country. The two companies may share knowledge and expertise to assist them in the development of company, of course profits will have to be shared out also. All businesses need to set objectives for themselves or for the products or services they are launching. What does your company, product or service hope to achieve? Setting objectives are important. it focuses the company on specific aims over a period of time and can motivate staff to meet the objectives set. A simple acronym used to set objectives is called SMART objectives.