Writing paper for kindergarten
Writing For College Students
Monday, August 24, 2020
Animal Farm Book free essay sample
His utilization of language is intended to upgrade the control that the pigs have over the remainder of the homestead. At the point when squealer utilizes language as his weapon he continually puts specific twists on occasions and conditions and he utilizes trademarks and such to help control different creatures. He begs the creatures for instance, to consider how Napoleon is simply keeping an eye out for them. Napoleon would abhor it he says, in the event that they succumbed to Snowballs stunts. Here squealer is attempting to get the creatures to relate to Napoleon and feel appreciative for him. He additionally utilizes mottos like ââ¬Å"Tactics friends tacticsâ⬠to drum thoughts into their heads instead of having them consider anything. So by turning the things that occur, and giving the creatures mottos rather than clarifications, Squealer assists with monitoring them. One of the manners in which the pigs revamp history is to guarantee that they are consistently in charge; obviously this activity falls to a great extent to the hands of Squealer. The pigs revise history by having the option to exaggerate so the creatures, unassuming of the ulterior thought processes, wind up accepting what Napoleon, Squealer and different pigs state is correct. A case of this would be the point at which the pigs move into the house and keeping in mind that it may on face esteem disregard a precept of animalism, Squealer agues that it is required for the Pigs to have space so as to work and plan for the ranch advantage. This a case of the revising history, all together for the pigs to profit while different creatures neglect to try and perceive or follow up on what is being finished. Another way the pigs rework history in especially Squealer is in Chapter 7 when building Snowball as a mystery specialist of Jones and along these lines making the way for any individual who concurred with as an adversary of the homestead. Snowball was instrumental to the ranches achievement, yet once regarded a foe by Napoleon, Squealer grasps the assignment of reworking the account as Snowball being an adversary of the homestead and guaranteeing that any individual who bolstered him is blessed to receive a definitive punishment in death. It is in this scene where the Orwell shows how much position benefits when it can change and build history in a way that legitimizes its own power. Talk about Boxer. What job does he play on the ranch? For what reason does Napoleon appear to feel compromised by him? In what ways may one view the double-crossing of Boxer as an elective peak of novel? (in the event that we consider Napoleonââ¬â¢s expulsion of Snowball and the pigsââ¬â¢ beginning combination of intensity as the genuine peak)? Fighter is speaks to in the novel as a devoted, however deceived animalist (socialist) supporter , He perceives how life for the creatures improves at first and is set up to fill in as hard as possible to carry the beliefs of the insurgency to the real world. Each animal on the ranch admires him as kind of a figure head, he is the one thing that they can generally depend on. His knowledge is restricted and he is excessively trusting and credulous, idiotic even, to see the truth of debasement tainting the pigsââ¬â¢ system. Then again, his naivety likewise drives him transparently communicating his puzzlement over specific things and this is conceivably risky for the pigs as it would prompt other progressively smart creatures starting to address what's going on. This, along with Boxerââ¬â¢s huge quality, is the thing that makes him a danger to the pigs; they frantically need him for his huge limit with respect to work and model be that as it may, if that quality were to be betrayed them since he accidentally made the remainder of the creatures aware of their debasement, at that point their system would be done. This reality is the reason Boxer is seen as a treat, in spite of being a partner napoleon at last took the primary risk he needed to dispose of fighter, and why his possible destiny comes to fruition. Napoleon exploited the removal of Boxer and knew once he was gone the danger of Napoleon being over tossed was exiled, Because regardless of whether the creatures attempted to revolt or dissent, he would have the option to take control with his all-powerful armed force of mammoth like pooches. While the double-crossing of Boxer isn't, the genuine peak, one could in fact understand this occasion so that it legitimizes as an elective peak. All things considered, the selling out of Boxer is almost equivalent in the significance to the expulsion of Snowball, politically. Of the entirety of the Characters in Animal Farm, are there any who appear to speak to the perspective of the creator? Which animals or individuals do you think come(s) storage room to accomplishing Orwellââ¬â¢s viewpoint on Animal Farm? George Orwell enlivens numerous characters in the novel Animal Farm; He presents intriguing Characters like Boxer and Benjamin who depict a few perspectives on Orwell in any case, none of them completely speak to Orwellââ¬â¢s full perspective. During the book Benjamin doesn't have any extraordinary trusts in the transformation or, truly for whatever else. He accepts that regardless, things will insignificant much remain the equivalent for the creatures. He knows whether they are not being abused by Farmer Jones any longer, they will be misused by Napoleon and the pigs. Orwell plainly is stating in the books that the creatures are no happier after the transformation. Of the considerable number of creatures Benjamin is the one that makes this point more than any of the others. Another creature that Orwell could have related to is Boxer. Fighter the most grounded animal on the ranch and the most faithful, Boxer appears to me to epitomize Orwellââ¬â¢s biggest dread. Boxerââ¬â¢s consistent commitment to the state and its pioneers, his eager endeavors to the secure the homestead and ââ¬Å"work harderâ⬠just as his confidence in Napoleon (Government) is the thing that at last murders him at long last, as the state to which he holds the best dedication to denies him any equity as it sells out him. I can't help suspecting that Orwell composes in light of him, and the a great many other ââ¬Å"Boxersâ⬠who are at the impulse of their own legislatures. I imagine that each of the animalsââ¬â¢ in the book speak to some degree of Orwellââ¬â¢s recognitions yet Boxer and Benjamin are the ones who come storage room to arriving at his full impression of life after the Second World War.
Saturday, August 22, 2020
The Tragic Pride of Anowa Essay -- Character Analysis, Anowa, Kofi Ako
The disastrous pride of Anowa In life there is place in the middle of young people and adulthood where numerous choices that are caused will to at last direct the way of life. There are times when a choices is made it prompts an incredible life and different occasions it prompts a ruinous way only not for one individual however influences everybody around them. In the narrative of Anowa the primary character Anowa is in where each choice she makes prompts a defining moment in her life that sets the snare for an extraordinary end. Anowaââ¬â¢s pride prompts her fall and causes everyone around her extraordinary agony. To begin with, Anowa being a weird lady who will not get hitched and when she at last decides to get hitched the man whom she picks isn't fitting of her motherââ¬â¢s desires this is the crack that begins the fall of Anowa. In the Global Crossroads World Literature Badua discloses to Anowa that ââ¬Å"Marriage resembles a bit of clothâ⬠¦ and like material; its magnificence goes with wear and tearâ⬠(Iglesias, Mays, and Pierce103). The material connotes quality and magnificence of a marriage however without the correct thought and care it won't last. Badua attempts to disclose to her little girl that what may look great today later on may not be so wonderful and may tear separated in time ; but since Anowaââ¬â¢s pride she answers to her mom ââ¬Å"I like mine and it is not your issue to worry about. I couldn't care less, Mother. Have I not disclosed to you this is to be my marriage and not yours?â⬠(Iglesias, Mays, and Pierce103). Anowaââ¬â¢s assurance to finish h er choice is by all accounts simply like numerous youngsters today who will not hold fast to the voice of their mom and in spite of the fact that the choice they make might not be right they would prefer to be difficult than to concede that reality of their m... ...ave youngsters, yet the entire time he was the explanation they couldn't have kids. Rather than letting it be she says, ââ¬Å"Now I know. So that is it. My better half is lady now and she gigglesâ⬠(Iglesias, Mays, and Pierce155). Anowa prideful demeanor has lead to the demise of her significant other, herself and the distress of her mom and father. She executed his masculinity as well as made him end it all. All in all, every choice Anowa made lead to her disastrous end and pride was the leader of each choice she made. The life of Anowa demonstrated how pride is narrow minded, obstinate, and disregard. Anowa couldn't perceive how her disposition decided her elevation. Had she figure out how to be mild and indicated worry for other people, she would have not cause herself and different s distress and passing. Anowa life shows a significant exercise that pride will just prompt a dangerous way.
Thursday, July 16, 2020
Guidelines for Federal Workplace Drug Testing
Guidelines for Federal Workplace Drug Testing Addiction Drug Use Print Guidelines for Federal Workplace Drug Testing By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Medically reviewed by Medically reviewed by Steven Gans, MD on April 06, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on June 24, 2019 SATURN STILLS / Getty Images More in Addiction Drug Use Cocaine Heroin Marijuana Meth Ecstasy/MDMA Hallucinogens Opioids Prescription Medications Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery Guidelines for drug testing of federal employees were first published by the U.S. Department of Health and Human Services (HHS) in 1988 and have been revised several times since in 1994, 1998, 2004 and 2010. The detailed, 51-page Mandatory Guidelines for Federal Workplace Drug Testing Programs is available online in PDF form. Developed by the Substance Abuse and Mental Health Services Administration (SAMHSA), the guidelines are aimed at standardizing drug testing policies and procedures for all federal employees in all federal agencies. Major Changes Proposed In 2004, SAMHSA proposed revisions to the guidelines. After public comment on the proposed changes, notice of the changes were published in December 2008 and went into effect in May 2010. Those proposals brought about several significant changes to the policy: The guidelines were expanded to include laboratory testing of hair, oral fluid, and sweat patch specimens in addition to urine specimens for the presence of marijuana, cocaine, phencyclidine, opiates (with focus on heroin), and amphetamines [including methylenedioxymethamphetamine (MDMA), methylenedioxymethamphetamine (MDEA), methylenedioxyamphetamine (MDA).Allowed for the use of on-site, point-of-collection test (POCT) devices to test urine and oral fluid.Permitted the use of instrumented initial test facilities (IITF) to quickly identify negative specimens.Added training requirements for collectors, on-site testers, and medical review officers. Certification of Laboratories Also, the Mandatory Guidelines establish the scientific and technical guidelines for Federal workplace drug testing programs and establish standards for certification of laboratories engaged in drug testing for Federal agencies. The revisions to the Mandatory Guidelines address the collection and testing of urine specimens, the requirements for certification of Instrumented Initial Test Facilities (IITF), and the role of and standards for collectors and Medical Review Officers (MRO). Defining the Requirements for Testing Specifically, the new guidelines defined the requirements for: Specimen collection proceduresCustody and control procedures that ensure donor specimen identity and integrityTesting facilityInitial and confirmatory test cutoff concentrationsAnalytical testing methodsResult review and reportingEvaluation of alternative medical explanations for positive testsLaboratory certification issues Combating Drug-Test Tricks The use of additional specimen testing, other than urine, came after a pilot program started in April 2000 to prepare performance testing materials for specimens other than urine to evaluate the labs ability to achieve accuracy and precision. The addition of testing using hair, oral fluid, and sweat patch specimens to complement urine tests, were proposed to combat industries devoted to suborning drug testing through adulteration, substitution, and dilution, SAMSHA reported. The agency also reported that hair testing, which can detect drug use for up to 90 days, could be useful in pre-employment testing, oral fluid testing could detect drug use in post-accident situations, and sweat patch testing could be useful in connection with follow-up drug testing and treatment programs. Quick Results for Negative Tests The addition of the use of POCT devices and IITFs would give government agencies quick results in identifying negative specimens, while also indicating that the specimen is valid, SAMHSA noted. All federal agencies that conduct drug testing must follow the Mandatory Guidelines developed by SAMHSA, which includes having a medical review officer evaluate all test results and using a drug laboratory certified by SAMHSA. Private Employers Use Guidelines Too Private employers who conduct drug testing of their employees are not required to follow SAMHSAs guidelines, however adhering to the guidelines will help them stay on firm legal ground, by using the federal procedures and by testing only for those drugs mentioned in the guidelines. According to the U.S. Department of Labor, court decisions have supported following the guidelines, consequently, many employers choose to follow the federal guidelines in developing their own drug testing programs.
Thursday, May 21, 2020
What Is a Buffer and How Does It Work
The use of buffers is an important concept in acid-base chemistry. Heres a look at what buffers are and how they function. What Is a Buffer? There are two key terms associated with buffers. A buffer is an aqueous solution that has a highly stable pH. A buffering agent is a weak acid or weak base that helps maintain the pH of an aqueous solution after adding another acid or base. If you add an acid or a base to a buffered solution, its pH will not change significantly. Similarly, adding water to a buffer or allowing water to evaporate will not change the pH of a buffer. How Do You Make a Buffer? A buffer is made by mixing a large volume of a weak acid or weak base together with its conjugate. A weak acid and its conjugate base can remain in solution without neutralizing each other. The same is true for a weak base and its conjugate acid. How Do Buffers Work? When hydrogen ions are added to a buffer, they will be neutralized by the base in the buffer. Hydroxide ions will be neutralized by the acid. These neutralization reactions will not have much effect on the overall pH of the buffer solution. When you select an acid for a buffer solution, choose an acid that has a pKa close to your desired pH. This will give your buffer nearly equivalent amounts of acid and conjugate base so it will be able to neutralize as much H and OH- as possible. Sources Atkins, Peter; Jones, Loretta (2005). Chemical Principles: The Quest for Insight (3rd ed.). New York: Freeman. ISBN 0-7167-5701-X.Harris, Daniel C. (2003). Quantitative Chemical Analysis (6th ed.). New York: Freeman. ISBN 0-7167-4464-3.
Wednesday, May 6, 2020
The Rational Way Of Life - 843 Words
The Rational Way of Life Epictetusââ¬â¢ Stoic Recommendation of Freedom Freedom is an arbitrary concept that has been and will always be limited. The notion of freedom is possible among equals, however, equality itself is universally different. Arendt, a political theorist, believes political freedom manifests through action, her reliance on the ability to act implies that humans can tangibly live freely. Epictetus on the other hand, believes that all humans can be internally free if they had a stoic mindset in their way of life. He believes that human beings are in complete control of their happiness and should only worry about what they can control instead of what they cannot. The revolutionary treasure is the original spirit of individual freedom that has been lost through the principles of public freedom and public happiness. Freedom as Epictetus defines is an internal condition that only we ourselves possess control over, his stoic recommendation offers a simple yet rational approach of living life freely. Public opinion suffocates the original spirit of the revolutionary treasure because public opinion provokes a common opposition, thus killing true personal opinions of American citizens. Arendt states that the Founding Fathers of America equated law based on public opinion with tyranny; in this sense, democracy was to them a new form of despotism. ââ¬Å"Paradoxical as it may sound, it was in fact under the impact of the Revolution that the revolutionary spirit in AmericaShow MoreRelated Kants Humanity Formula Essay1646 Words à |à 7 Pagesconfirmed by the dignity and worth of the rational agency of each person. Since human beings are the only rational beings capable of decision making and reasonable judgement, humanity must be valued. Kant proposes a test that ensures that humanity is treated with respect, and not used merely as an instrument. To understand how he defines this test, we must first take a look at the foundation of his main principle, the Categorical Imperative. Kantââ¬â¢s way of determining morality of actions is quiteRead MoreKants Humanity Formula1647 Words à |à 7 Pagesconfirmed by the dignity and worth of the rational agency of each person. Since human beings are the only rational beings capable of decision making and reasonable judgement, humanity must be valued. Kant proposes a test that ensures that humanity is treated with respect, and not used merely as an instrument. To understand how he defines this test, we must first take a look at the foundation of his main principle, the Categorical Imperative. Kants way of determining morality of actions is quiteRead MoreIs Life Sacred? Essay1217 Words à |à 5 PagesIs Life Sacred? The phrase Life is Sacred serves an important part in arguments concerning the moral and legal permissibility of euthanasia (and abortion as well). Since this claim is so pivotal, we should take some care to see what it means. One way to uncover what the claim, life is sacred means is to ask: what is the source of lifes being sacred? What lives are sacred? à à à à à Some might think all living things are sacred; that the mere fact that something is alive makes it sacredRead MoreThe Rational Choice and Biological Trait Theories Essay1748 Words à |à 7 Pagesthem with certain cases that are more difficult than the rest. The theories that the justice departments should use in their systems are the rational choice and biological theories of criminology. The rational choice theory comes from the classical theory which is based off of personal choice towards criminal behavior. Criminal behavior under the rational choice theory has been due to the free thinking of society and has always been because of a specific thought process of personal vendettas.Read MoreRational Emotive Behavior Therapy1605 Words à |à 7 PagesRational Emotive Behavior Therapy Rational Emotive Behavior Therapy (REBT) is a form of Cognitive Behavior Therapy created by Albert Ellis. REBT was one of the first types of cognitive therapies and was first called rational therapy. In 1959 the name was changed to Rational Emotive Therapy and did not get its current name, Rational Emotive Behavior Therapy, until 1992. REBT is based on believing that feeling upset is not caused by an event but rather our beliefs toward the event that upsetsRead MoreRational Choice Theory Criminology1151 Words à |à 5 Pages Boldt has either talked about or brought up a few dozen theories in just a few weeks. However one theory seems to show up more than the others, and is the more dominant explanation in describing criminal behavior. This concept is referred to as Rational Choice Theory. Over time theories have been produced to explain and help understand what leads to criminal behavior. The reason why people have studied these theories so closely is because of the helpful nature it provides to professionals. It allowsRead MoreRationality Vs. Rational Rationality1257 Words à |à 6 Pagesknowledge that we have in our hands, which, in my understanding, like the way that Sherlock Holmes solving a case. When applying pragmatic rationality in planning, it comes to a set of model, which starts from goals and vision s and ends in implementation as well as evaluation, that are widely used in making (comprehensive) plans. This seemingly rational model, however, does not always guarantee that we make the rational choice. Argued by Ernest Alexander, rationality in planning implies that validRead MoreThe Impact of the Rationalization Process on Culture1283 Words à |à 5 Pageshas gone the way of science, and what science has proven, rather than the traditions passed down. They, the youth of contemporary South Africa, believe in ideas based on science, and if science hasnt proven that which they should believe culturally then the cultural belief is dismissed, without second thought. And many believe that in order to achieve their goals one must think rationally, without the influence of beliefs in magic or religion, because religion interferes with rational thinking. TheRead MorePlato s Theory Of The Soul1125 Words à |à 5 Pagesthree parts and how they are related with one another, what they are and what this division is supposed to tell us about the best life to live. Platoââ¬â¢s theory which ca n be referred to as justice in the individual, is split into three parts: appetite, spirit and reason. Throughout this essay, I will explore each part of this mechanism and how Plato believes this is the ideal way to live by being harmonious with these parts of consciousness, how I view them and how I interpret them to myself. To have aRead MoreHow Rational Choice And Deterrence Theory Around The World1547 Words à |à 7 Pageschoice, but itââ¬â¢s up to the individual to the make a decisions on what they choice to do in a positive way, in every event that takes place in their life on an everyday basis. In todayââ¬â¢s society dealing with Rational Choice a question always comes into play on why people engage in criminal behavior, but who really knows and most people wonder is it who they surrender their selves around in their social life or could it have been where they grow up and what they sense as a child with their parents or in
Subculture Electro House Raver Free Essays
The hallway is dark and all you hear are melodic beats getting steadily louder growing with your anticipation as you walk closer to the entrance. The hallway opens up to a huge warehouse stuffed with ravers. Strobe lights blind you at first but their inviting energy gets you in the mood. We will write a custom essay sample on Subculture: Electro House Raver or any similar topic only for you Order Now Up front is a DJ mixing continuous beats making the floor pulsate. All of your senses are heightened giving everything movement and energy. Electro House is more than just a genre of music. This genre has formed into a subculture because of its enormous following, lifestyle, and roots. The electro house music lifestyle grabs hold of mostly youth. However race, gender, and socioeconomic status is all ranges. A younger crowd is drawn to this genre because of the fun party scene involved and the care free attitude the genre evokes. The electro house genre became more than just music in the 2000ââ¬â¢s. Popular DJââ¬â¢s became the main draw for clubs. Typically this kind of party is called a rave. A rave describes the atmosphere which is dark, has strobe lights and sometimes accompanied by a projection of images to go along with the music. Ravers are the people who go to raves. This is the person who evokes the house music lifestyle. Typically a raver is young, dresses fashionably, and sometimes likes the drugs ecstasy, cocaine, and or MDMA. Raves can be known for their drug consumption but not all ravers are like this. An experienced raver usually brings or wears something that glows. If a raver brings glow sticks this allows an opportunity to dance with one in each hand, this is very popular while listening to electro house music. The fast paced music allows the ravers to dance rhythmically and can be compared to tribal like movements. In every day slang electro house is called electro. Jargon is also used to describe different kinds of electro house music. A bootleg is a remix made by a DJ who doesnââ¬â¢t have the official legal rights or permission to make the remix. These kinds of remixes are common and are done by every DJ. Mashups are similar and involve a producer taking elements from different tracks and putting them together to make a new one. White labels are twelve inch vinyls released for test pressing containing the bootleg tracks or remixes. Ravers also have a slew of jargon when talking about ecstasy. Mostly the terms E, X, or rolls are used and when on the drug most refer to it as ââ¬Å"rollinâ⬠. To understand the subculture of electro house the history of house music needs to be established. House music in its first form was disco. The history of house music starts back in 1977 when ââ¬Å"Saturday Night Feverâ⬠came out. ââ¬Å"Saturday Night Feverâ⬠was an instant hit and a surge of young americans went to disco clubs. Disco at this time was a blend of 70ââ¬â¢s funk, soul music, and rock. Most of the disco scene was in New York until 1979 when it spread to underground warehouses in Chicago and Detroit. The creation of house music was an attempt to get listeners hooked. So Chicago and Detroit DJs decided to introduce new techniques in the way disco was being presented. This combined with its separation from New York disco helped it evolve into its own genre. House music became known as more edgier, raw, and incorporated more diverse sounds. Electric keyboards, beat boxers, as well as beat machines helped to refine it into what it is today. Ohio, Indiana, Illinois, Missouri, and Iowa still have one of the largest house scenes to this day. Plenty of sub-genres of house music has formed since the 1970ââ¬â¢s. There is acid house music, latin house, disco house, hard house, funky house, chicago house, NRG house, tech house, New York house, and the largest electro house. Electro house grew from house music and has shown its superiority since 2000. Electro house music differentiates from house music with its four to the floor beats, analogue basslines, high pitched leads, usually accompanied by a piano or string riff. The electro house tempo ranges from 120-130 bpm. The word electro comes from the 1980ââ¬â¢s electro movement by which it was influenced. After the 1980ââ¬â¢s synth pop sound came the electroclash movement of the early 2000ââ¬â¢s. This is where electro house was born, particularly from the Detroit techno scene. The electro house genre has become steadily more popular on the Billboard Top 100. The mainstream electro house songs usually feature a remix of a slower original song like Kid Cudi, ââ¬Å"Pursuit of Happinessâ⬠later remixed by Steve Aoki to become an electro house anthem. Other notable electro house DJââ¬â¢s are Benny Benassi, Daft Punk, Crookers, David Guetta, Deadmau5, Justice, Klaas, MSTRKRFT, Spencer Hill, and The Bloody Beatroots. Electro house musicââ¬â¢s popularity has been on the rise since 2000. You tube has allowed this genre to spread because unknown DJââ¬â¢s know have an effective platform to showcase their talents. Electro house ravers have a belief system similar to the disco era. Both groups of young adults want to escape their problems and live in the present. Their intertwining beliefs stem from house evolving from disco. Electro house makes it their own by taking it to a level of embracing who you are. An electro house raver isnââ¬â¢t easy to define because they embrace who they want to be. When you walk into a rave you will see some people dressed in halloween type costumes such as angel wings and bright neons or others in regular street clothing. You donââ¬â¢t have to wear a particular type of outfit to fit in. Electro house lovers value this because itââ¬â¢s about the music. The drug ecstasy is widely embraced for this reason. It always the raver to unwind and leave behind their troubles. Disco in the 70ââ¬â¢s and electro house of today both allow an escape for their generation. This is also why electro house has such a wide range of youth followers. Thereââ¬â¢s no pressure to be rich or be a certain race. Where ever you are from and what ever you do electro house will embrace you. How to cite Subculture: Electro House Raver, Papers
Saturday, April 25, 2020
Product Attributes Essays - Skin Care, Toiletry, Brand Management
Product Attributes The Brand/Product: 1.Attributes: The attributes are the product's primary characteristics, both physical and functional. They are what the consumer might recognize first about the product through the five senses. The physical attributes are what make the product what it is. They are scent, texture, package, contents, variety and price. The functional attributes are shown by how the products work. They include sun protection, moisture for the skin and an attractive promotion. 2. Benefits: Benefits are what the actual product attributes can do for the consumer. It is important to make these benefits different from the competition's. Each physical attribute possesses certain benefits that satisfy the consumers wants. The scent of our product is what makes our lotion so different. None of our competition brands have a scented sun tan lotion on the market that is targeted at our segment; the only other is Coppertone Kids' varieties (5). Our lotion comes in a very appealing scent that makes the consumer feel comfortable and excited about putting sun tan lotion on their bodies. There is no overbearing or strong oily scent like some lotions, and there is no fake odor like the "coconut" tanning oils that are on the market today (1). All of this was taken into consideration when we came out with our light, refreshing and mild- scented fragrance called "Summer Rain." All of our varieties of lotion will be in this scent because it is one that can be appealing to all different types of people, not just our target market. The texture is non-oily and does not feel too heavy on the skin. This is important because when people use our product, they will be pleased that they do not have to worry about clogs pores that may lead to acne. It also leaves the skin feeling healthier because of the natural moisturizers. Our lotion comes in three different varieties for different skin types. We have lotion for normal skin, dry skin, and oily skin. Each lotion has certain amounts of Vitamin E, aloe and vera and other moisturizers so that the skin will "always return to its natural balance" as it is used (4). The contents of our product are always organic and pure. We use only the finest and botanical ingredients, all carefully tested for purity and effectiveness. (4) This makes the product safer to use for the consumer and for the earth. It is clean and refreshing, not oily and irritating. Plus, we keep in mind the earth and all creatures by never testing on any animal. This is important with the current market trend of products that are pure, safe, and friendly to animals. (4) The package is also another factor that defines Herbal Essence. The clear bottles allow the consumer to see the purity of this product. This feature also allows brand loyal customers to easily identify our product by its signature clear bottle. Sun protection is a big issue today with the wide spread fear of skin cancer. Our lotions include the ingredients needed to protect the sun's UV rays (2). Each SPF is recommended by the FDA for certain skins and how they burn or tan. For example, our SPF of 4 is for those who do not burn much and tan quite easily (3). The SPF's offered are 4, 8, 15, 30 and 45. The price of our product allows an affordable and competitive way to protect the skin and, but without sacrificing quality or quantity. The sun tan lotions on the market today have a price trend of between $3.79 to $11.99 (1). We offer our lotion in two sizes: 4oz and 8 oz, which should retail for $5.19 and $7.95 respectfully. We feel comfortable with these prices because we place our selves around the middle of the pack, but we do not want to be identified as a "cheap" brand. We want our customers to know that they are buying a high quality product. The last important benefit or our product is its great variety. We offer three textures for different skin types, five different SPF's, in two sizes. This gives our customers great selection in how they want their skin to be protected. 3. The Most Levergable Benefits and Attributes Versus The Competition: ? Scent- Herbal Essence is known for their extra refreshing botanical fragrances more than any other brand. ? Organic and pure contents- The consumers now want safer products for the environment. Our competition does not offer organic products. ? Variety- The consumer has a great selection in texture, protection, and
Subscribe to:
Posts (Atom)